Sensationalism and excessive coverage

Every year I think to myself 'surely meaningless pre season friendlies can't get over hyped more than this in the future?' and each year I am amazed to see that the excessive hype increases by another notch or two. An example of this was Real Madrid's completely inane and meaningless game against Shamrock Rovers being screened live on TV, not only this but the media were commenting on the

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