I hate pre-season

Celtic-Arsenal. Pre-season ‘friendly’ 1996
I’m not that old. But I can remember Dennis Bergkamp’s first pre-season games. Or when we played the Old Firm at Celtic Park and Ibrox respectively in 1996, and lost both games.
Or regular games at St. Albans City, Barnet, Luton Town, and Borehamwood.
Yet now, due to the money of course, it’s about “International Champions Cups” in China, Australia, and the USA.
Or our own Emirates Cup, which of course is just to promote both ourselves and Emirates Airlines.
Commercialisation is ubiquitous in modern football, and somewhat to be expected. Every major sport these days is pretty much so. 20/20 cricket emerged in part to capitalise on the global sporting gravy train. So pre-season football, in contemporary times, has morphed in kind. I have a strongly ambivalent view towards this, as there are some posi...
 
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