Premier League Chairmen, players and their agents are no doubt celebrating the new TV deal that gives the PL a combined £3 billion from Sky and BT for three years, starting in 2013. What about the rest of us? Good news? Although Sky can easily soak up the cost from its millions of subscribers, I doubt they were too keen to pay £2.28bn for their share (up from £1.62bn), but were forced into it by BT deciding to enter the marketplace and pay a completely absurd £738m for just 38 games. Not even the best games, either. Maybe it’s a good thing for football that someone challenges Sky, or maybe it’s not. Maybe it really makes no difference if Sky run the show. Investors didn’t seem to think that paying such a vast sum was clever, because shares in both companies dropped sharply when it was announced.
Wha...
Posted by Tostao 354 days ago